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Branding | Book Design
ZHI STUDIO ARCHIVE VOL.1
In 2021, I established a fashion studio called ZHI STUDIO in Beijing, China. It will take the Chinese subculture as its main source of inspiration. Therefore, I decided to make ZHI STUDIO ARCHIVE VOL.1 to record the first collection Elder Fashion Club, and combine Fashion, Chinese subculture, bilingual typography in both Chinese and English, and Chinese traditional bookbinding.
Chinese Subculture
• Expressing a distinctive personality by
changing the appearance
• Spiritual satisfaction
• People's fantasy
• Specific skills
Medium
• Publication
Chinese Traditional Binding
• Chinese traditional section-sewn binding
• Scale-like binding
Color
Font
PART 1
Brand guidance
PART 2
ZHI STUDIO ARCHIVE
PART 3
Look Book
Final Display
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