About Yunqi Zhao

Hi, I’m Yunqi Zhao, a Senior Graphic Designer specializing in visual direction, branding, and multimedia content creation. I lead the conceptualization and execution of innovative design strategies, ensuring seamless integration across digital, print, and experiential platforms. From directing video content and overseeing brand storytelling to curating immersive brand experiences, I create compelling visuals that connect brands with their audiences.

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I’ve played a key role in diverse projects, including Midea’s Double Decker Bus activation at IHS 2024, where I designed on-site visuals and led video production to showcase the Double Decker Air Fryer. For GlodaStory’s launch event, I shaped the brand’s visual identity, aligning creative assets with its AI-driven social commerce strategy. At the Sylvox & NYSN Super Bowl Party, I directed video shoots and managed content production to highlight Sylvox’s top-tier outdoor TV experience. My work on the Eureka Waves of Future campaign helped secure widespread media coverage, amplifying sustainability efforts to an audience of over 850 million.

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Beyond graphic design, I hold an M.A. in Fashion, which has expanded my expertise in fashion design, illustration, and technique. This unique combination allows me to merge both disciplines, enhancing my visual storytelling with a refined aesthetic and strategic approach. By integrating fashion sensibilities into my work, I bring a distinct perspective that elevates branding, packaging, and multimedia content.

With a strong foundation in design and a passion for merging aesthetics with strategic storytelling, I thrive in roles that blend creativity with commerce. My goal is to continue shaping impactful brand experiences through innovative visual direction.

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Let’s connect!